Here’s the thing: social media marketing is not an option anymore. It’s a necessity; especially in this time of COVID-19 outbreak when you stuck at home and working from home to keep your business running. So you want as many cheap social media marketing tips as you can get.
Create video content.
According to the latest report from Hubspot, 87% of businesses are using video as a marketing tool. Out of which 76% said it helped them increase sales.
You can make instructional videos and help your audience understand how to use your product or service. Or you can even shoot a behind-the-scenes video and communicate your brand story with people.
Check with your web host to get ad promo credits. If your budget doesn’t allow you to run massive ad campaigns, look for coupons and discounts for paid Google ads or Facebook ads.
Become a dedicated social networker.
There are several social media networks you can join – Pinterest, LinkedIn, Facebook, Instagram, Twitter, etc. Create business accounts on all these platforms and start connecting with your audience.
Creating your social media profiles on these networks is free, and can be very effective in reaching the target audience. Also, 71% of people worldwide are using one type of social media or another, and these numbers are expected to grow even further.
Infographics have become immensely popular in the digital marketing world. People find them great because they make it so easy to digest even the dullest information. In addition, people love to share them, so they are an incredible way to drive up links and referral traffic.
Okay, so hiring a designer on your own to create an awesome infographic will not be a cheap social media marketing strategy. But it can be a one-time investment that brings in great leads and gives you good exposure.
Or you can DIY one if you don’t mind the challenge. With a little understanding of Adobe Illustrator and some free vector kits, you can create an infographic yourself.
Obviously, you wouldn’t want to create infographics just to sell your products or services. That’s why it’s called “info”graphic, because its main purpose is to give information and not promote your business. However, you also need to add branding to it so people will immediately know who created it and will be able to give you a proper credit. Adding your brand’s logo somewhere that won’t distract them from reading is highly recommended.
Reconstruct old studies.
If you can’t afford to hire content writers to create new content for your blog, don’t worry. This is one really unexplored and cheap social media marketing tactic; instead of writing new content, how about revamping an old study that already exists online?
A lot of studies are conducted every year, and many of these reports and statistics go unnoticed.
Find a research or a study that relates to your specific industry and spruce it up. Add images, charts, and highlight the important parts of the study. Add your own insights and predictions based on the data.
You don’t have to be an ace writer to be able to do this; the data will do the talking for you. Just don’t forget to cite your sources.
Revamp your old blog posts. Just as you can polish up old research studies, you can re-create your old articles as well.
Hire a marketing expert
You are at home and you cannot go anywhere for marketing of your business due to lockdown. Don’t worry, here’s a quick solution for you. Hire an online marketing expert like Cheap Social Marketing. It is one who offers you an array of online marketing solutions even in these critical times of COVID-19 outbreak.