Links are very important for Search Engine Optimization. And creating a link building plan for the website definitely helps in improving the growth strategy of your business. Having an effective link building plan is a major part of a complete SEO strategy. But importantly, link building helps in generating good traffic for the website.
In this article, we will talk about the important steps for creating an effective link building plan that will enhance the complete SEO strategy.
Link building as part of your growth strategy
Links will help your pages to rank higher in Google search results, this post explains why. That’s perfectly true. That, however, is not the only thing links do.
Good links will also help in getting more (referral) traffic to your site. When you determine your link building strategy you should keep in mind: the reason links were invented was to send you off to pages you might enjoy as well. Use link building as a strategy for the growth of your website audience and place links on sites that will actually generate traffic to your own site.
A good link, first and foremost, drives traffic to your site.
The key steps for an effective link building strategy include the following:
- Know your audience
If you really want traffic on your website, you first need to know the effective ways of expanding your audience or finding new audience. Therefore, it is important to know few things including,
What is the majority of audience that is currently available, and the niche of audience you are ideally looking for! It is important to adapt the content according to the people you want to visit your website. Content plays a major role in attracting new audience.
- Make a complete list of all the websites that might appeal to the audience you desire on your website
Having a clear picture of the desired audience in your mind, always helps in reaching out to new audience. Look for websites that appeal to your desirable set of audience. Having your link on these websites can be of great help to reach out to new audience.
- Pen down some amazing content
For getting link on other websites it is very important to an amazing content. And most importantly, the content should appeal to the readers. Make sure that the content is nicely structured and well written.
- Use of social media!
If the content is well structured and original, you can easily reach out to new audience through social media. Simply make sure to address about your article on social media, perhaps sending information to people to go through the post on your website. It also opens out opportunities to get more visitors on your website.
- Match the content to different websites
Try and find the websites that are fit for the topic of article. In this way, websites will be more willing in linking, as the blog post will fit the content. More importantly, more visitors who will come to the website following that particular link will be interested in the topic of the article.
An effective link building plan should be aimed at bringing a new, audience to the website and this will automatically lead to high ranking on Google. If you are going the right way, nobody can stop you from getting more visitors on your website .