No matter, if you are a marketer, business owner, social media influencer or a common man, you are definitely at your home as lockdown is being imposed throughout the nation due to COVID-19 pandemic. However, you can utilize this time by building up your profile on Instagram. Yes, here’s a complete solution is available for Instagram users so that they can boost Instagram Engagement amid this coronavirus pandemic as well.
Engagement has become the holy grail of Instagram influencers, marketers etc. The more the platform grows, the more users like, follow, share and tag other users, the easier potential customers are able discover your business. Many small businesses – from coffee shops to make-up artists to vintage clothes stores – as well as big celebrities have found success in skilfully engaging their followers on the Instagram. And with more than 4.2 billion photos like every day and 50 billion posts shared to date, you want to get in on that action.
So, how do you do it? First, it’s important to know what different types of engagement there are on Instagram. What is engagement? Really, it comes down to the degree of your audience’s involvement with your content. The level of their interest in and interaction with your posts are indicated in how they engage with your stories, posts and comments.
One of the biggest challenges is to keep people enticed to keep coming back to engage with your content. A good way to build a loyal following on Instagram and keep people entertained is to post regularly. This will show your followers that you are committed and loyal to your brand but also to them. There’s nothing more attractive than someone who is truly invested in their content and passionate about what they do. And there’s nothing less inspiring than an account that only bothers to post something new once every two months.
But even more importantly, by posting consistently, your followers will get into the habit of engaging with your content on a regular basis. This will help you build a loyal relationship with them that will ultimately boost their engagement with you.
If posting on Instagram consistently is a priority for you (which it should be) using a social media calendar is a great way to achieve this as it will allow you to plan and schedule ahead.
Instagram is also known as a world of hashtags. It is the platform’s primary method of sorting and filtering content. Unlike Twitter, where most people use just one or two hashtags in a tweet, Instagrammers may use up to 30 hashtags per post. Hashtags on Instagram are usually more descriptive than on Twitter. Content hashtags such as location hashtags are particularly useful to increase engagement.
Stick with one filter
Instagram is primarily visually-driven, its most popular feature is the filter options that give your images and videos a distinct look and identity if used consistently. Try out a few filters and then stick to one that gives your content a distinct look and feel so that your followers can recognise and relate to it.
Go with Instagram’s video features
A few studies predict that by the end of 2020, consumers would spend at least 84 minutes in a day watching online video. It’s a lot of time spent watching video and if you’re not using this feature, you are missing out. There is simply no arguing with the efficacy and popularity of online video content. Instagram knows this and offers a range of video options for marketers and influencers to use that accommodate various video lengths and formats.
In the end, if you want to increase Instagram engagement then hire a professional like Cheap Social Marketing. Amid this critical time, an expert like Cheap Social Marketing will help you in building your profile on Instagram.