What is Twitter Engagement?
It is when users are engaged with your content on Twitter. A few ways Twitter users can engage with your content are as follows
- Retweeting or favoriting your Tweet
- Replying to your Tweet
- Mentioning you in a separate Tweet
Engaging users on Twitter can send interested and engaged traffic to your website. There are more than 320 million active users on Twitter in 2020. Therefore, no matter if you are offering services globally or chasing local customers and traffic, simply you cannot ignore Twitter. To know how humungous Twitter is, have a look at the following statistics
- Every day, nearly half a billion tweets are sent
- 71% users read news on Twitter
- 67% of all B2B businesses are using Twitter as an online marketing tool
- 40% of Twitter users reported purchasing something after looking it on Twitter
These stats are enough for you to start a campaign on Twitter. But if you don’t know anything then go through this article as this post is designed to help businesses and individuals increase Twitter engagement. But before that implement the following strategies
- Review Twitter account to know past engagement
- Find out which type of Tweets have generated maximum engagement
- Audit your competitors to know what’s working and what’s not for them
After implementing the before said strategies now it’s time to integrate the following tools into your Twitter engagement strategy. Each tool can help you increase Twitter engagement overnight.
It’s an official analytics tool of Twitter. If you really want to know your audience, previous failures, successes and how to increase engagement then Twitter Analytics is a great place to start. A few benefits of Twitter Analytics are
- 100% accurate
- Easy to access and understand
- In built tools to save user’s time and improve efficiency
- Various sections to offer an entire view of user’s account
Engage with other users content
Simple rule, if you want anyone to engage with your content then you have to engage with him / her first. Talk to other Twitter users, interact with them, respond to them and retweet their tweets. In return, they will pay more attention when you post something. Along with increase engagement, engaging with other users content can also help in building trust amid you and the users you are engaging with.
If you want more traffic to your website then simply put a link in your tweets. Only share links of valuable content. You can also share links of others. With Twitter, never try to make it only about you or your brand.
If you go through something great, share it on Twitter and tag the respective Twitter handles; it will be appreciated by everyone including your users. Sharing link will definitely encourage users to your post.
Respond when somebody Tweets to you
If you are a large brand or have a huge engagement then it will be tougher for you but do your best and respond in any way when a user tweets to you; in this way, you can have a long term relationship with your users.
Images are more effective than text whereas videos can be more effective than images. A year ago, Twitter video was released allowing users to record and upload a video. iPhone users can also upload an existing video. However, the limit of video to be uploaded on Twitter is 30 seconds.
Nearly 80% users watch video content so it’s good to put video on Twitter as it will increase engagement.
Along with above mentioned ways, there are several others such as using of power words, asking questions, using clean, straight forward language, asking for retweets etc. In addition to this, to increase Twitter engagement, users can also hire any professional like Cheap Social Marketing. A professional will use effective ways to increase Twitter engagement.
So, don’t wait anymore and hire Twitter Services from Cheap Social Marketing now!