SEO Competitor analysis is extremely valuable than the people actually realize it to be. You can think of it as a marketing insight absolutely free to check how the SEO campaign could accomplish. Yes! It is extremely helpful. There are companies who invest thousands of dollars in SEO — and using right analysis, there could some really helpful insights about what is working and what is not.
Why is it essential to analyze the SEO strategies of competitors and how can you do it? What key points do you need to keep in mind while carrying out the SEO Competitor analysis checklist? These questions must be hitting your mind, while you are beginning to read this post. But don’t worry!
Here in this article, we will talk about the formal SEO Competitor Checklist that will help you with the following:
- Identification of broad and niche competitors for analysis
- Competitor surveillance (keeping the tabs on the SEO strategy)
- Offsite competitive analysis (link building strategy and backlinks)
- Onsite competitive analysis (content, keywords and technical analysis)
Some people think that to spy on the competitors is nothing but distraction. But the truth is that if you are actually focused on own business, watching your competitors makes complete sense.
Analyzing the competitors helps you in finding a lot of opportunities that can improve your business strategy. It lets you to evaluate their mistakes, and find strong points, to always stay up-to-date with your niche.
There are different things that you can learn from SEO competitor analysis, as there is a wide variety of aspect that is highly effective for your brand. It is important to undergo this procedure of SEO competitor analysis from time to time to stay updated. It is essential to analyze the work, and comparing is probably the best way possible. Analysis of at least 10 competitors can be of great help in understanding the effective trends and patterns within your niche.
This process of SEO competitor analysis opens up some endless number of opportunities to improvement, for assessing the progress comparing it with your competitor. This will enable you to know about in which direction you should move ahead so that your business gets a better exposure than your competitor.