Instagram marketing

What Is An Instagram Carousel?

marketingmag.ca

  • An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. Up to 10 images or videos can be added and shared as a single post on the feed. Just like any other Instagram post, you can include a caption, alt-image text, a geotag, and account and product tags on each image in your carousel.

How do you make a carousel on Instagram?

How to Create a Carousel in Instagram Feed

  1. Open your Instagram app and tap Add Post.
  2. In the bottom right corner of the app, click Multiple-Image Post.
  3. You can select up to 10 images or videos to include.
  4. Tap Next.
  5. Swipe to look through the images that you have selected.
  6. When you’re finished with your edits, tap Next.

Why you should use Carousel on Instagram?

Carousels actually give content creators more space to display the quality content. Users can expose 10 images and videos in a single post. Not only it opens the gate of being more creative but also using it one can display the encouraging message, review, and much more into the single post.

Do carousel posts do better on Instagram?

However, a Social Insider study showed that Instagram carousel posts reached higher engagement levels per post, up to 5.13% more than one-image or one-video posts, and received many more likes. Carousel posts have an average post engagement rate of 1.92%, compared to 1.74% for images and 1.45% for videos.

What is a carousel post?

With the Carousel feature, you can post multiple images and videos in a single post. Instagram allows you to post up to 10 photos and videos together. You can think of it like an expandable folder. In some ways, it’s also like a slideshow.

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How do I make a photo carousel?

Here’s how to make a carousel post on Instagram:

  1. Add all relevant photos to your photo library.
  2. Open the Instagram app and click the + icon from the navigation bar.
  3. Tap the layered square icon right below the post preview.
  4. Select up to 10 photos and/or videos from your photo library.

What is social media carousel?

What is a Carousel Ad? Carousel ads or carousel posts are one of many types of advertising formats on social media. A popular choice for their power to maximize screen real-estate by combining multiple images or videos into a single ad.

Do carousel posts get less engagement?

Carousels have higher engagement than any other Instagram post type. In this guide, we’ll give you everything you need to know about carousels and some inspiration to help you get started. Instagram Carousels have the highest engagement rate of all post types — but they account for only 19% of Instagram content.

Are carousel posts good?

Carousel posts tend to have a higher engagement rate per post – between 1.65% and 5.13%, depending on the profile size. With one exception, carousel posts perform better than images or videos – an average of between 0.25% – 0.51% higher engagement. Surprisingly, images actually have the lowest engagement rates.

What is a carousel picture?

Carousel ads are a kind of advertising format that combines multiple videos or images into a single ad. Carousel ads are most popular on Instagram and Facebook, where you can showcase a number of images to improve your chances of a conversion or sale.

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What is the most engaging content on Instagram?

9 Instagram post ideas to spice up your account

  1. Give your audience a mind break with a puzzle.
  2. Take on a recurring challenge.
  3. Write a caption first, then find the photo.
  4. Combine a photo essay with a link in bio.
  5. Add product teasers.
  6. Run a flash sale in Stories.
  7. Interview on Stories.
  8. Broadcast instructional Live videos.

How many pictures are on Instagram Carousel?

Today, Instagram launches the ability to share a mix of up to 10 photos or videos as a single carousel post that friends can swipe through. You can think of them as Instagram albums that collect permanent photos or videos around a theme. The feature rolls out globally on iOS and Android over the next few weeks.

What type of Instagram posts get the most engagement?

Hootsuite’s own social team finds that their carousel posts get 3.1x more engagement, on average, than their regular posts. And, globally, carousels have the highest average engagement rate of all types of Instagram posts (1.01%).

How do I promote a carousel post on Instagram?

Here are six strategies to make some crush-worthy Instagram carousel ads.

  1. Target each unique audience strategically.
  2. Prioritize copy just as much as imagery.
  3. Don’t feel the need to use all 10 image slots.
  4. Intrigue viewers with deals!
  5. Choose your CTA carefully.
  6. Don’t be afraid to incorporate video content.

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