Posted on August 5, 2020. Today we’re announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.
- Instagram Reels is a new way to create fun and engaging video content. The video feature is available in the United States and 50 other countries. Similar to TikTok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the Reels tab on a user’s profile.
How does reels work on Instagram?
Instagram Reels is a way to create fun and engaging video content. When creating a Reel, you can either choose to film video clips on the spot or upload a pre-edited video from your camera roll. Once you’re happy with the clips, you can use the draw and text tools and choose from a selection of Instagram stickers.
What is the purpose of a reel Instagram?
Instagram Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours. Despite originally being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers, brands and users.
Is reels on Instagram safe?
With the proper precautions, using Reels can definitely be a safe experience for kids.
Do reels show up on followers feed?
By default, Instagram enables sharing to ‘Feed’ which sends your Reels to all of your followers’ Instagram feed and also makes it visible inside your profile grid. You can disable this and only make the Instagram Reel show up inside people’s Explore tabs by toggling the ‘Also Share to Feed’ switch to OFF position.
Are reels public?
For public accounts: Anyone on Instagram can see and share your reels. People may see your reels on places like the Reels tab and effect, hashtag and audio pages. Anyone on Instagram can record a reel using your original audio. For private accounts: Only your approved followers can see and share your reels.
Is it better to post videos or reels?
Reels viewers are looking for content that’s either entertaining, educational, or a mix of both, and they’re attracted to authentic content over content that looks scripted or formal. If you have a video that fits these criteria, Reels is a great option.
What is the difference between a reel and a story?
The Story is a concept that allows you to tell the story of your day using video, photo or a post, as much as you want for 24 hours. The Reel remains a creativity-driven single video that will be displayed in the feed as a post (which you can share as a Story as you would a post).
Do reels help you gain followers?
In that sense, Reels have become a key frontier for organic reach on the app. The more people you reach with your Reels, the higher your chances that follower count and engagement rate will grow.
How long can Reels be on Instagram 2021?
The current maximum length of Instagram Reels is 60 seconds. Prior to that, the maximum length was 30 seconds, but Instagram decided to increase it due to competition from TikTok. One of the biggest competitors of the platform is TikTok recently expanded the time limit on videos to 3 minutes.
How long can Reels be on Instagram?
Instagram Reels can now be up to 60 seconds long.
Can you age gate Instagram reels?
Age-gating on Instagram can now be applied to specific branded content posts on Business and Creator accounts. Now, Business and Creator accounts can do so at the post level, allowing them to age-gate specific branded content posts.
Do reels show up in your story?
Whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. If you do so, your reel will behave like a regular Story — it will not be shared to Reels in Explore, it will not appear on your profile, and it will disappear after 24 hours.
How often should you post reels?
And like we mentioned on our Instagram, posting four to seven Reels a week is crucial for receiving Instagram’s attention. By posting Reels consistently, Instagram’s algorithm will prioritize your content, which will increase your account’s visibility and lead to more engagement.
Can you see who viewed your reels?
Similar to IGTV, you’ll be able to see who has liked and commented on your video as well as how many times your video has been viewed, but you cannot see who has viewed your Instagram Reel. Unlike Instagram Stories, the feature doesn’t track who watches your video.