Social marketing

(bbf) — social marketing is primarily about using marketing techniques to change health behavior.

What are social marketing techniques?

Social marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live. … Social marketing uses the same collection of tools to “sell” healthy behaviors that are used to sell jeans.

What are examples of social marketing?

Social marketing examples

  • Implementation: child car seats. Social marketing enables you to develop products, services and communications that fit people’s needs and motivations. …
  • Policy: water rationing. …
  • Strategy: lung disease strategy. …
  • Child car seats in Texas. …
  • Water rationing in Jordan. …
  • Tackling lung disease.

What social issues can benefit from social marketing?

Major issues that social marketing can benefit include: Health: tobacco use, binge drinking, obesity, physical activity, immunizations, nutrition, sexually transmitted diseases, blood pressure, oral health, high cholesterol, and skin, breast, prostate and colon cancer.

What are the 4 Ps of social marketing?

The planning process takes this consumer focus into account by addressing the elements of the “marketing mix.” This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the “Four Ps” of marketing.

What are the six basic steps of social marketing?

Nedra starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

What are the objectives of social marketing?

Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good. The goal is to deliver competition-sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.

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What companies can you identify with social marketing?

Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to your own marketing efforts.

  • Cisco. …
  • Staples. …
  • Pampers. …
  • Poo-Pourri. …
  • Innocent. …
  • JetBlue. …
  • Uber. …
  • Toys “R” Us.

What are the 4 pillars of marketing?

Marketing has traditionally been defined by the “Four Ps,” or pillars of marketing: product, price, place and promotion.

What are the five elements of the social marketing process?

The social marketing process consists of five stages, each of which involves its own set of activities:

  • Formative evaluation and planning.
  • Message and materials development.
  • Pretesting and campaign adjustment.
  • Implementation and materials dissemination.
  • Impact evaluation and feedback.

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