Social marketing

How Does Instagram Reels Work? (Perfect answer)

Similar to TikTok, Instagram users can record and edit together 15 to 60-second video clips set to music and share them to their Stories, Explore Feed, and the Reels tab on a user’s profile. When creating a Reel, you can either choose to film video clips on the spot or upload a pre-edited video from your camera roll.

What is the benefit of reels on Instagram?

Reels allows you to share bite-sized, engaging information with your followers. By using this feature you can create short 3 to 15-second video clips that you can add filters and music to. Instagram users are able to post it on their feed, Reels tab, and stories.

Can everyone see your reels on Instagram?

You can share to Feed so only your followers can see your reel. People will not be able to use original audio from your reels, and people cannot share your reels with others who don’t follow you.

How long do Instagram reels last for?

Instagram Reels can now be up to one minute long, double the previous 30-second time limit. Instagram initially debuted Reels with a brief 15-second time cap, then quickly doubled it just a month later.

Is it better to post videos or reels?

Reels viewers are looking for content that’s either entertaining, educational, or a mix of both, and they’re attracted to authentic content over content that looks scripted or formal. If you have a video that fits these criteria, Reels is a great option.

How can you tell if someone is looking at your Instagram reel?

Even though you can’t see who viewed your reels, you can see how many people viewed them:

  1. Open the Instagram app and go to the reels section.
  2. Find the reel for which you want to see the view count.
  3. Tap the number under the heart icon.
  4. You’ll see the number of times your reel was played.
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Do reels stay on your page?

Whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. If you opt to do so, your reel will behave like a regular Story — it will not be shared to Reels in Explore, will not appear on your profile, and will disappear after 24 hours.

Do people who follow you see your reels?

For private accounts: Only your approved followers can see and share your reels. When someone shares your reel, only your followers will be able to see it. No one will be able to record a reel using your original audio. Keep in mind, reels you post will appear in the Reels section on your Instagram profile.

Can I add music to reels?

You can add music to Reels either before starting the recording or while recording. Launch the Instagram app and tap on the Your story/Camera icon at the top. To select a song before you add the recordings, tap on the Audio icon. Alternatively, record the Reel, and then tap on the Audio icon.

Does Instagram reels have an algorithm?

The goal of Intagram’s Reels algorithm is to surface content users will not only enjoy watching, they’ll likely engage with it as well. In order to determine which Reels to show users, Instagram’s algorithm considers how likely an individual is to: Watch a Reel the whole way through. Like it.

Do reels help you gain followers?

In that sense, Reels have become a key frontier for organic reach on the app. The more people you reach with your Reels, the higher your chances that follower count and engagement rate will grow.

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How many reels views is considered viral?

While Wikipedia states that getting more than 5 million views over a 3 to 7 day period indicates a viral video, in reality, going viral on Reels just means your content is reaching more people than it usually would.

Why do reels get more views?

This is because when a user watches more and more reels from the same song, the Instagram algorithm makes sure to add more of the same videos to their feeds. So, naturally, this makes the song very popular. The more videos it has, the better for you, and you get more views on Instagram reels.

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