Option #1: Engagement / Followers The first option for calculating your Instagram engagement rate is to divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.
How do you calculate engagement rate on Instagram?
To measure your engagement rate, take the total number of interactions you received and divide it by the number of impressions. If you had 1,900 impressions and 96 interactions, for example, your engagement rate would be 5%.
How do you calculate engagement rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
What is a good engagement rate for Instagram?
Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.
How do you calculate engagement rate on Instagram 2021?
To calculate your Instagram engagement rate this way, divide the number of likes and comments by your total number of followers then multiply by 100.
- Engagement = (Likes + Comments) / Followers x 100.
- Engagement = (Likes + Comments + Saves) / Impressions x 100.
How is Instagram completion rate calculated?
Completion rate is determined by calculating the number of times your Stories were watched from the first Story frame all the way to the last Story frame within the given 24-hour time period. After seven Stories, the completion rate drops to below 70 percent.
How do you calculate engagement rate per post?
How to calculate engagement rate?
- Check the total number of engagements on a post and the reach per post.
- Divide the total number of engagements on a post by the reach per post.
- Multiply the result by 100.
How many likes Should I get with 1000 followers?
What is Follow Ratio? Followers to following ratio is how many likes or how many followers you should be getting per post. For example if you have 1000 followers, you should be getting 50 to 100+ likes per post.
Is 9 a good engagement rate on Instagram?
In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.
What is average engagement rate?
Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.