What is Social Marketing PPT?
PowerPoint Presentation. Social Marketing Defined. “… A process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit.” ( W.
What is the meaning of social marketing?
Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.
What are the types of social marketing?
There are two types of social marketing: Operational social marketing and strategic social marketing. Operational social marketing is used to change behavior, whereas strategic social marketing is used to form new policies and development strategies.
What are the objectives of social marketing?
Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good. The goal is to deliver competition-sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
What is Social Marketing PDF?
Social Marketing is a process of changing behaviour and attitudes of the public (Target group) for. achieving social, economical, political and business objectives. Social Marketing refers to the development of. awareness among consumers, organisations (i.e. social, political, business etc.) and general public …
What is online marketing PPT?
Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes. … It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
What are the six basic steps of social marketing?
Nedra starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.
What are the 4 P’s of Social Marketing?
If you’ve ever taken a business course, it’s likely you encountered the infamous “4 P’s of Marketing.” The 4 P’s, product, price, place, and promotion, break marketing into categories. These categories are all-inclusive and typically used to define a marketing plan.
Where does social marketing apply?
Nonprofit organizations and charities run the majority of social marketing campaigns. Government organizations, highway safety coalitions, and emergency services (police, fire, ambulance) run them as well. But social marketing is not out of the question if you’re a commercial business.
What are the six types of social media?
The Different Types Of Social Media Platforms To Serve Ads:
- Social networking (Facebook, LinkedIn, Google+).
- Microblogging (Twitter, Tumblr).
- Photo sharing (Instagram, Snapchat, Pinterest).
- Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
What are the 7 functions of social media?
Understanding the functional building blocks of social media”, researchers provide a framework that defines social media, which includes seven functional social media building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
What are social marketing strategies?
Social marketing aims to develop and integrate marketing concepts with other approaches to, in turn, influence behaviors that benefit individuals and communities for the greater social good. … Social marketing campaigns use multiple media channels to reach and saturate a target audience bringing about behavior change.
Why is social marketing important?
For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds.