Social media marketing

Social media marketing demographics

What demographics use social media?

The breakdown of demographics by age include:

  • 51% of 13–17 year olds use Facebook.
  • 76% of 18–24 year olds use Facebook.
  • 84% of 25–30 year olds use Facebook.
  • 79% of 30–49 year olds use Facebook.
  • 68% of 50–64 year olds use Facebook.
  • 46% of 65+ year olds use Facebook.

What age group does social media target?

The Pew Research Centre found that 40% of those aged 30-49 use social media as a news source, compared with 26% of 50-to-64-year-olds and just 25% of those aged 18-29. Facebook can lay claim to the highest proportion of users browsing for news – 45%.

Who is the target audience for social media?

A social media target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. They are likely united by some common characteristics, like demographics and behaviors.

What are demographics in media?

Demographics Definition: Demographic information is used in media marketing to classify an audience into age, gender, race and other categories.  Demographics are broken into bands depending on peoples jobs or status.

What gender uses Facebook more?

Facebook user share in the United States 2020, by gender

Facebook is the most popular social network in the United States and as of August 2020, 54.3 percent of U.S. Facebook audiences were female, and 45.7 percent of users were male.

What percent of social media users are under 18?

Percentage of adults in the United States who use social networks as of February 2019, by age groupShare of U.S. adults18-2990%30-4982%50-6469%65+40%

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Who mostly uses Instagram?

Instagram is most popular with younger users: 67% of 18 to 29 year olds use the social media site. That’s up from 59% in 2016. According to Piper Jaffray’s 2019 Taking Stock With Teens consumer insights survey, 85% of teens say Instagram is their preferred social network (followed shortly by Snapchat).

What age group is 25 34?

The study identified three distinct stages of youth: “Discovery” (16-19 years old), “Experimentation” (20-24 years old) and “Golden” (25-34 years old), and found that the youth market has grown to include all three as the differentiation between traditional demographic groups has become blurred through lifestyle choice …

What age group uses Instagram?

Percentage of U.S. adults who use Instagram as of February 2019, by age groupAge groupShare of respondents18-2967%30-4947%50-6423%65+8%

What are the 4 types of audiences?

The 4 Types of Audience

  • Friendly. Your purpose: reinforcing their beliefs.
  • Apathetic. Your purpose is to first to convince them that it matters for them.
  • Uninformed. Your requirement is to educate before you can begin to propose a course of action.
  • Hostile. You purpose is to respect them and their viewpoint.

What are the three types of audiences?

Three categories of audience are the “lay” audience, the “managerial” audience, and the “experts.”

What is a target audience example?

A target audience is a group of consumers within a predefined target market that has been identified as the best recipients for a particular marketing message. … For example, the target market for an online bookkeeping tool might include businesses with over $500K in annual revenue.

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What is an example of a demography?

Demography is the statistical study of the size, structure, and distribution of a population. … For example, you could do a demographic study of your town’s birth and death rates over the past 100 years to see if the population is growing. Or you could look at the various ages people who watch a certain tv show.

Who uses social media the most?

Social media use over timeU.S. adults1/26/201462%7/12/201565%11/6/201669%1/10/201869%

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